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Writing Compelling Ad Copy and Other Content

There is a technique in writing that is referred to as ‘emotional writing’. There are various lists of ‘power words’ that marketers and copywriters use to make what they are writing exciting. Words like ‘wonderful’, ‘awesome’, ‘profitable’, ‘jaw-dropping’, ‘powerful’, ‘beautiful’, ‘exceedingly’, ‘fantastic’, are just to name a few. This theory also includes the fact that […]

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